Beauty brands take note — Madewell, known for its fashionable denim, announced on Instagram that it is has a new beauty section on its website, Beauty Cabinet.

Beauty Cabinet debuted with 40 products that are all ethically produced and made of natural ingredients. It features everything from skin care to makeup.

The brand posted on Instagram: “it’s here (!) / welcome to our brand-new beauty cabinet, a tried-and-true collection of products, curated by us (and photographed on us, btw). go have a look—link in bio. #everydaymadewell

Madewell Head Designer Joyce Lee said in a release, as reported by People Style, “Our ultimate goal is to offer our customers items that inspire and can be a part of their everyday. A beauty assortment was a natural way for us to expand that philosophy into a new category. The way the team and I approached the beauty assortment was similar to how we would any other collection — we wanted it to be simple, practical and effortless.”

A few of the cult-favorite products include RMS Beauty, French Girl, Vitruvi, and Bon Parfumeur #1.